Today’s blogging rockstar interview is with the glorious Meagan Kerr of This is Meagan Kerr. Meagan has just made the move to full time blogging and I got to pick her brain about how she went about making that dream a reality.
Who is Meagan Kerr? A 30 year old style blogger from Auckland, New Zealand. I have a degree in Design and Visual Art, was a photography major and love being able to incorporate those skills into blogging. I’m passionate about helping women look and feel great, through everything from fashion, to building self-confidence, to cruelty free skincare and beauty.
How would you describe your blog?
This is Meagan Kerr is a place for women to be inspired – I share my own personal style and that of other women, along with great fashion finds and styling tips. I am body positive, whether your body is a size 6 or a size 26, and I encourage everyone to love themselves regardless of what their body may look like right now. I believe in wellness as a whole, and I think that part of that is realising your worth and understanding that you deserve to treat yourself well.
FULL TIME BLOGGING
When did you decide to become a full time blogger?
I was a distant dream when I began my blog, but I wasn’t quite ready to leap right into it when graduated at the end of last year – I wanted to work part time while I got myself financially sorted post-study. I was fortunate enough to walk straight into a short term contract within an amazing company, and ended up staying nine months longer than I’d anticipated. Seven months into my contract, I realised that I’d put my blogging dreams on hold, and started really working on getting my blog to the point where I could make it my full time job.
What was your strategy for achieving that dream?
While I was studying, I chose papers that would help me as a blogger – including business management and web design. I’m a member of Bloggers Club (an agency that connects bloggers with brands), and I work with them to find clients that suit my blog, as well as dealing directly with some other companies. My basic strategy has always been to work hard and focus on my journey rather than anyone else’s. In October I was finally able to make that transition out of full time work and into full time blogging.
If you could do it again, what would you do differently?
I would have been more confident in my abilities and put myself out there more. I also probably would have been a lot more picky about some of the things I said yes to when I first started out – it’s really easy to get caught up in the fact that your blog is becoming popular and you’re getting more attention from brands you like, and I think I ended up getting overwhelmed by the fact that I’m such a “yes” person.
What networks / connections do you need if you want to become a full time blogger?
You need to be realistic about your ability to make a full time income. You need to make sure you’re not just a good writer, but also business savvy with a solid business plan in place, a basic knowledge of how tax works and the ability to manage your own time. I do my own accounts at the moment (although this might change in the future – I basically only did them myself to prove I could), and did a lot of my own web design, but I know my limits and am not afraid to hire a professional when I need help. Working with an agency is also helpful – they do a lot of the management side of things for me, leaving me free to do the creative – which is what I’m passionate about.
What are the main ways you’ve monetised? (on and off the blog)
Content marketing is a key one for me – I work with clients (both through Bloggers Club and independently) to create content about things I genuinely like. I find that this is much more effective than things like banner advertising, and would always recommend this to someone who would like to work with me.
I am a regular guest blogger for EziBuy and occasionally write for other publications as well.
I also engage in a little affiliate marketing, which means that when my readers click through on certain blog links, I receive a small percentage of their purchase. I don’t make a living from affiliate marketing, but it’s a really good tool for people who are just starting to monetise – it helps cover the running costs of my blog.
Off the blog, I “sell” my services – I’m available as a consultant for fashion brands (and am currently working with a New Zealand activewear brand to create some great new workout leggings designed especially for plus size bodies), and love being able to help improve the plus fashion on offer in New Zealand. I’ve also run self-love workshops, and am available for public speaking engagements.
What’s the ‘secret’ foundation for full time blogging?
Great content will always be key – if your readers don’t like what you’re writing, then they will stop reading! Being authentic when you start to work in a paid capacity is also important – as is being transparent about the fact that you’re being paid! Having a strong business plan (including a plan for monetisation and growth of traffic) is important – you can’t just be a good writer, you need to have a good understanding of business as well.
How did you increase your traffic?
By writing trend and seasonally relevant content and making the most of SEO on my blog, as well as using social media to interact with my readers. Finding my niche also meant that more people looking for what I write about (plus size fashion and style) are more likely to find me and read my blog.
What tips do you have for branding yourself as a blogger?
Sit down and really think about what you want your brand to represent – my tops tips are be consistent and be professional.
Name one wonderful thing you’ve gained from blogging?
Just one thing? Gosh, that’s hard! I’d say that blogging has seriously boosted my self-esteem, because prior to blogging about fashion I shied away from being in front of the camera and was very unsure of myself and now I have a lot more confidence. I definitely embraced the “fake it till you make it” idea.
Check out Meagan’s inspirational blog at This is Meagan Kerr.
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