There are people who like blog income reports and people who don’t.
Those who don’t, contend that it gives the average blogger an unrealistic and inflated idea of how much money they will make from their own blog.
I agree to a certain extent.
There are many factors which income reports are generally silent on.
The soft skills and character of the blogger themselves – writing talent, business-nous, experience and strategic vision do make a difference to the outcome.
Not to mention the type of blog it is, the promotional activities that have been applied to date, the level of engagement their readers have with a blog and so on often aren’t highlighted in the reports but do influence the figures.
A couple of the biggest disparities are what the bloggers class as blogging income and whether they have assistance in producing the profit so just be aware of that.
So no, looking at the raw numbers on the page, even when accompanied by analysis of what happened during the reporting month doesn’t give aspiring bloggers the full picture.
That’s not to say the bloggers are trying to mislead their readers, just the opposite in fact – most of them are wanting to provide some transparency to this blogging lark.
Or they’re trying to hold themselves accountable by declaring their goals openly and reporting on their progress towards them in the form of blogging profit. Like a weight loss challenge – or less of a loss in this case and more gain.
I happen to be one of those who do like having a nosey through someone else’s income and expenses each month.
With most other ventures it’s quite easy to discover the potential income range. Potential income is one aspect that can influence your decision about whether or not it’s worth pursuing.
It’s a lot more difficult to work out the viability of a blog and whether the effort : income ratio is anywhere decent.
Income reports go some way to filling that gap PROVIDED you keep in mind that they are a small part of the total picture.
Bloggers who Share Income Reports
I’ll give you a list of bloggers who share income reports soon – I just wanted to make special mention of a couple of them.
The first blog income report I read inspired my foray into blogging and other online adventures.
It helped that the blog belonged to Pat Flynn of Smart Passive Income because I was able to go straight from “Wtf?? What IS this?” to exploring this new fandangled thing called passive income.
Yes, the income was sizeable – Pat has been blogging for years now – but it was the discovery that I could use the skills I’d already acquired in other areas of my life to create different streams of income that really blew tiny pink braincells out of my ears. (it’s possible they’re actually grey but they’re pink on cartoons so that’s what I’m running with)
We’ll get to the mind-blowing stuff another day.
The second report I started following was on a luscious blog – byRegina.com. I loved Regina’s branding, her personable writing and her philosophy of open-hearted sharing.
That philosophy lines up with mine. It underpins the decisions I make about my online activities such as the creation of a continually growing bloggers library for subscribers rather than the sharing of a single resource.
At a certain point Regina had an epiphany and started backing herself and her ability to make a go of her blogging business and you can see this reflected in her profit margin.
A List of Bloggers who Share Income Reports
I found a number of bloggers who shared their blogging income reports for a while and then stopped. For the most part, there seemed to be a common theme – the income appeared to remain fairly static over time. Perhaps those bloggers reached a plateau in their earnings and lost their motivation to continue reporting.
I’ve included a variety of blog types as some of the income streams or methods for increasing profit that are available to some blog types aren’t available to others.
I’ve also included the big fish and the smaller ones as it’s sometimes felt that bloggers with sizeable profit margins are more likely to report income and so the reporting appears biased.
Make your own minds up dear friends –
- Smart Passive Income
- Pinch of Yum
- Just a Girl and her Blog
- Bowl of Delicious
- Making Sense of Cents
- Retired by 40
- Pulling Curls
- Digital Nomad Wannabe
- Matthew Woodward
- The Blenderist
- On the Cutting Floor
- Miss Bizi Bee
So what do YOU think?
Are you a blog income report liker or disliker?
Have you considered having an income report on YOUR blog or are there blogging income reports I’ve missed?
Hollar your thoughts in the comments section below.
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Pic of cash register by Kareszzz via Pixaby. It has a CC0 licence and I’ve gone and modified it.